Gym Is The New Love Of Madonna’s Life
Breaking out of her usual role of entertainer Madonna has opened a new gym, “Hard Candy” in Mexico City. Hard Candy, under the slogan “Harder Is Better” has a membership which comes in at a wallet-crunching $160 per month (that’s £102.72, about 3 times the average price of gym membership here in the UK) that’s some hard cash too! That might be “dinero facil” for her but it’ll mean “prestamos personales en efectivo” personal loans for most Chilangos (Chilango is the demonym for a native of Mexico City, Fun Fact overload!)
While opening the venue to new members Madonna was on hand to give a short dance lesson to a handful of Hard Candy members, it’s not recorded if they had taken out “prestamos inmediatos” at this time. The name of the studio is thought to be taken from the title of her 11th studio album which was a chart topper in 2008.
The former Mrs Ritchie is quoted as saying “It’s a sexy name that gives you the opportunity to have fun and to build strength as far as the imagination will allow.” And she’s planning on opening a string of gyms choosing the Mexico City venue to be the first because she liked the energy of Mexico. ”Our plan is to use Mexico as a place to fine-tune our brand and then expand it to other countries.” Madonna added.
Madonna is well known for her love of fitness and over the years she has worked out every day, following a carefully controlled diet. Chris Deicik, who assisted Madonna create the gym, said that Madonna was very keen in designing the concept. “She chose the graphics, colours, the machines. She has weighed in on the choreography of all the classes and given them a twist to make them more dynamic, more special and to better reflect her style” he said.
When the opening was over Madonna said “If any of you have seen my shows, you know that I don”t skimp on them and the same is true for the gym. We spend what it takes to make a globally first-class gym.”
